The visual identity was developed to evolve the brand while preserving its essence, combining modernity, simplicity, and professionalism. The symbol is built from clean geometric lines that integrate the letters “C” and “P” into a balanced monogram. The upper section forms the “C”, representing Caminhas, while the lower section completes the “P”, referring to Carpentry and reinforcing the company’s expertise in residential carpentry and construction.
The symmetry and precise construction of the symbol communicate reliability, craftsmanship, stability, and attention to detail, creating a timeless identity with strong visual recognition and excellent versatility across different applications.
The typography was carefully selected to complement the symbol with clean, structured, and contemporary forms. Its uppercase composition reinforces professionalism, technical precision, and confidence, while creating a clear visual hierarchy that strengthens brand recognition and communicates the company’s commitment to quality in every project.
The original blue was intentionally preserved to maintain visual continuity and strengthen the recognition built over the years. Beyond reinforcing the company’s legacy, the color conveys trust, professionalism, precision, and reliability—essential attributes for a brand operating in residential carpentry and construction. Within the industry, blue also represents technical expertise, stability, and commitment to delivering high-quality craftsmanship.
Gray was introduced to complement the palette with balance, sophistication, and contrast. Its neutral character reinforces rationality, technical excellence, and professionalism, while allowing the symbol and typography to stand out with clarity.
White completes the visual system by providing lightness, organization, and breathing space throughout the identity. Together, blue, gray, and white create a timeless color palette that balances tradition with innovation, reflecting the brand’s experience, technical capability, and continuous evolution without losing connection to its roots.
