The visual identity project was entirely designed to convey sophistication in a clean and modern way. The icon features a personalized representation of the initials, with the positive part of the logo (the outer part) representing the letter “C”, while the negative part (the inner part) represents the letter “L” in a diagonal position, valuing and emphasizing the company name.
It also includes the Italian flag, representing the strong partnership between the company and the country. Through this combination, we have a concept of easy visual assimilation that conveys modernity and good applicability, in an exclusive way for the brand. The integration and alignment of the elements in the symbol convey the idea of unity and stability in the logo, thus reflecting the quality of the new product and also the Carli Plac company.
The choice of a serif typeface conveys elegance, yet with a lightness that makes it modern, sophisticated, and interactive. The typography connects perfectly with the symbol, clearly communicating the message and allowing easy recall and assimilation by the clients / target audience.
In the development of the project, colors become essential to convey the essence of the brand, complementing the characteristics of the developed shapes. They also provide a great contrast between the selected colors.
The green and black of the Carli Plac brand were maintained with the goal of creating a closer connection between the product and the company’s brand.
The primary color is green, using a gradient effect to create a sense of depth in the brand, bringing modernity to the logo.
Red is also used in the Italian flag, referencing the partnership between Carli Plac and the country where the Carli Listellari product will be distributed.
According to the psychodynamics of colors, the energy of green reflects participation, adaptability, generosity, and cooperation.
Black, on the other hand, conveys balance, security, and stability for the brand.
